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Case Study: Envy Reality Fashion Tycoon – The Future of Interactive Entertainment

Envy: Reality Fashion Tycoon is an immersive, high-stakes fashion competition game built inside Fortnite Creative with UEFN, where players manage Metahuman models through a series of interactive challenges. Developed in collaboration with Fr8qu8ncy Crew and co-produced by Dreka Gates, Envy merges reality TV, competitive gaming, and cinematic storytelling into one groundbreaking experience.

This isn’t just a game—it’s a next-gen fashion showdown where players compete, style, and perform under pressure, while the audience and judges decide their fate.

How It Works

🕒 Pre-Game Lobby (60 Seconds) – Players select their roles: Contestant, Audience Member, or Judge. Three audience members are randomly assigned as judges for the competition.

🎬 Showtime! – A cinematic intro featuring Dreka Gates sets the stage, explaining the competition and mechanics.

👗 Pick Your Metahuman – Contestants choose from four fully rigged Metahuman models to represent them on the runway. The model follows them throughout the competition.

🎮 Style & Train Your Model – Contestants compete in QuickTime event-style minigames to:
Customize hair, makeup, clothing, and accessories.
Take high-fashion photoshoots.
Train their models in runway walking and posing.
The better they perform, the better their customization options—high scores unlock premium upgrades.

🗳️ Audience Voting & Judge Eliminations – After each round, the audience votes and the judges make cuts, eliminating one contestant at a time.

🏆 Final Fashion Showdown – The last four players compete in a live runway event, performing minigames to perfect their model’s walk, poses, and overall presentation. The judges eliminate players round by round until one contestant wins the title of Ultimate Fashion Tycoon!

Key Features

Hollywood-Quality Environments – Built in Unreal Engine 5, featuring cinematic lighting, realistic physics, and lifelike characters.
Metahuman Styling System – Players swap hair, makeup, clothing, and accessories in real time using an interactive HUD.
Competitive Fashion Gameplay – Contestants face dynamic challenges that test creativity, timing, and skill.
AI-Powered Judges & Models – The game reacts to player choices, making each competition unique.
Live Audience Voting – Fans in the audience influence the game’s outcome by voting for their favorite contestants.

Step Into the Future of Fashion Entertainment

With Dreka Gates hosting the show, and a blend of competitive reality TV, metaverse technology, and AI-driven models, Envy: Reality Fashion Tycoon is the first true digital fashion showdown inside Fortnite.

Do you have what it takes to slay the runway? The competition starts now!