SFW Runway

A Fashion Experience Designed Around You

SFW Runway is a next-generation fashion experience that reimagines New York Fashion Week as an immersive, choice-driven world—where runway, culture, technology, and global connection exist together, not in silos.

Hosted at Dramma Club in Times Square and extended through a persistent virtual environment, SFW Runway invites designers, brands, creators, and audiences to engage with fashion in ways that feel personal, interactive, and alive.

Throughout the event are curated experience zones, each designed to activate a different dimension of fashion:

• Beauty Bar / Backstage Takeover — the ultimate backdrop for a cinematic BTS moment

• Future of Fashion Station — hands on exploration as we follow fashion’s evolution through gaming, technology, and digital systems

• Fashion & Tech Labs Hackathon— hands-on spaces for innovation, tools, and experimentation with our partners Hack The Concrete Jungle

• Culture & Couture (Streetwear & Performance Wear) — celebrating movement, identity, sport, and lived style

• Global Connection — spotlighting international designers and creative voices from around the world

• Omniverse City Fashion Quest- Explore User Curated spaces across the expansive Omniverse City and meet our global audience who are tuning in to explore with you!!

• Envy In Fortnite Starring DrekAi- Witness fashion history as we activate the first ever cross platform fashion show across runways in Envy Fashion Reality Show in Fortnite AND SFW Runway!

SFW Runway is built both IRL & virtual, allowing attendees to participate fully online, in person, or through a seamless blend of both. The experience doesn’t end when the runway clears—post-event rewinds, ongoing discovery, and continued access make engagement and follow-up effortless.

For sponsors and partners, SFW Runway offers activation through context, not interruption—placing brands inside meaningful moments where culture is being created, not advertised to.

For attendees, it offers freedom: to explore at their own pace, follow curiosity, and experience fashion in a way that feels natural and memorable.

SFW Runway isn’t about where you sit.